The Digital Optimization Strategist is responsible for developing and supporting the search engine optimization and personalization strategy from content development to execution. The Strategist is the key advocate for evolving data driven customer journeys across our online channels. As a Strategist you will drive organic traffic to CHRISTUS' digital channels by executing a robust search engine optimization program from the ground up.
Develop digital strategy and roadmap to align with key personas and the patient's journey.
Drives web content personalization strategy, implementation and ongoing optimization
Create update and maintain web content in the content management system (Sitecore), monitor the quality of the content on the live site and trouble shoot
Translate analytical results into actionable optimizations.
Work with marketing to integrate brand strategy into a dynamic personalized experience
Maintain a strong understating of available technologies and technology solutions to improve efficiency and the customer journey
Collaborate with the content specialist to create high-quality content around important, relevant terms
Make technical recommendations for change to the website architecture, content, and other factors that will improve SERP positions
Bachelor Degree in Marketing, Communications, Advertising or related field
Excellent written and verbal communications skills
Understands and navigates various digital content platforms and analytical tools (i.e. Content Management Systems, marketing automation, etc.)
Basic HTML & CSS Skills
Minimum four years of experience with content management and SEO
Three plus years of proven experience with A/B Testing
Working understanding of search engine optimization and impactful writing using targeted keywords
Experience with Sitecore 8 and IBM Watson Marketing Automation a plus
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.