The Marketing Communications Specialist is responsible for supporting the Marketing and Communications activities in the CHRISTUS Southwestern Louisiana, which includes two hospitals, a surgery center, clinics and outpatient centers and many other programs and facilities.
Under the direction of the CHRISTUS Southwestern Louisiana Marketing/Communications Director, the Specialist will support and assist with marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position works on a variety of marketing and communication activities relative to promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
The Specialist will work to fulfill expectations related to marketing, advertising, branding/signage, communications and PR tactics, including executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
The Specialist is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and CHRISTUS board members and Associates. The Specialist will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Specialist may also be called upon to speak on the ministry's behalf.
Bachelor's degree in communications, public relations, marketing, business or related field required
Strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality
Experience collaborating successfully, including excellence in customer service and customer satisfaction
Ability to make effective presentations to various stakeholders including physicians and external constituents
Highly organized and detail-oriented with excellent project management skills
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs
Ability to work extended hours on occasion, including some weekends and evenings
Ability to prioritize work, multitask, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions
Ability to handle confidential information responsibly
Three to five years of experience in marketing, corporate communications and public/media relations
Health care experience highly preferred. Experience at an advertising or public relations agency may be helpful
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.