LCS is seeking a knowledgeable and skilled Director of Sales to join our team at Trillium Woods in Plymouth, MN. The Director of Sales is responsible for planning, developing, directing and coordination of all aspects of selling independent living residences. Responsibilities include direct sales, managing team sales performance as well as the lead generation program, including advertising, referral development and event programs.
The position reports to the Executive Director.
Essential Duties and Responsibilities
Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan Develops and manages the Promotion and Sales budget Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems Maintains effective communication with the Executive Director and other leadership team members Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames Supervises the performance of Residency Counselors, Marketing Assistant and other team members and actively engages in coaching activities to enhance team performance Staffs the office to meet business needs which may include evenings, weekends and holidays Prepares and maintains accurate and timely reports as required Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts Adheres to Life Care Services / CRSA standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual Maintains consistency with community and Life Care Services CRSA brand by following logo usage guidelines Works with team members to plan and execute seminars and events as identified in the marketing plan Selects, trains, evaluates and counsels department personnel Manages advertising agency and advertising plan Attends and leads in-services and community training sessions as needed Participates as an active member of the community leadership team Assumes responsibilities for personal work areas and maintaining areas in a presentable manner Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community Maintains a professional appearance at all times
Experience and Qualifications A Bachelor’s degree Two years sales experience or public relations experience necessary, preferably in the Senior Housing industry Strong sales management experience in a CCRC or Senior Living Independent Living homes Supervisory experience and/or capability
Knowledge and Skills Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups. Skill in use of computer software including Microsoft Office applications Must be able to generate a warm, friendly and caring manner on first impression Maintains working knowledge of regulations that impact the industry Experience developing/maintaining a department budget
LCS is always seeking talented individuals to join our growing organization and we offer a comprehensive and competitive benefit package including. LCS team members can also expect continuous learning and career growth opportunities, open and direct communication, and a fulfilling work environment.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED
For more than 40 years, the people and partners of LCS have touched the lives, served the needs, and fulfilled the retirement dreams of thousands of people across the nation. Our highly flexible, resident-centered approach has set the standard in the senior living field. LCS is the leading developer and manager of continuing care retirement communities throughout the United States with a record of... success since 1961. Across our business lines, we are united in our objective to improve the quality and value of senior lifestyles, and to ensure our employees the opportunity of building long-term, rewarding careers.