One of the nation's largest and most respected hospital management companies, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance. Steadily growing since its inception to an esteemed Fortune 500 corporation, UHS today has annual revenues of $10 billion and 83,000 employees. In 2019, UHS was recognized for the ninth consecutive year as one of the World's Most Admired Companies by Fortune; in 2018, ranked #268 on the Fortune 500; and in 2017, ranked #275 in Forbes inaugural ranking of America's Top 500 Public Companies.
Our operating philosophy is as effective today as it was 40 years ago: Build or acquire high quality hospitals in rapidly growing markets, invest in the people and equipment needed to allow each facility to thrive, and become the leading healthcare provider in each community we serve.
Headquartered in King of Prussia, PA, UHS has more than 83,000 employees and through its subsidiaries operates more than 320 acute care hospitals, behavioral health facilities and ambulatory centers in the United States,Puerto Rico and the United Kingdom.
The Corporate Public Relations and Corporate Communications Department is seeking a dynamic and talented Social Media Content Specialist-Behavioral Health Division.
Executes the UHS Corporate social media plan for specific Behavioral Health (BH) Hospitals by employing a content strategy across key platforms (Facebook, Twitter, YouTube, etc.) including copywriting, posting and reporting metrics to assigned BH facilities. Coach's facilities on social media best practices and content guidelines. Supports Social Media Content Team in content creation including copywriting with focus on interactive photography and video. Engages in thousands of social conversations related to UHS and its facilities. Monitors for errors and responds in real time. Performs follow-up with local Facility leaders, Directors/Business Development, Quality and Legal teams when necessary. Works with others in the UHS Corporate Social Media department and at the Facilities to plan and conceptualize, schedule, develop, implement and measure new and ongoing campaigns deployed across social media platforms. Uses reputation management platform for metrics, trend analysis, etc.
Key Responsibilities include:
Manages and produces Social Media Content for assigned BH accounts on Facebook, Twitter, including copywriting, posting, and reporting. Creates interactive photographic and video elements.
Engages in thousands of social conversations regarding UHS and its facilities.
Monitors posts and notifications for reviews, messages and responds in real time with a service excellence approach.
Performs follow-up with Risk, Legal and local service lines when necessary.
Collaborates with marketing directors for assigned hospitals and other hospital and corporate employees to assist in planning and production of content that supports hospital and corporate goals, brand and reputation.
Remains attentive to online "buzz" surrounding various assigned hospitals.
Collaborates with internal advertising team (designers, copywriters, managers, etc.) to coordinate activities and ensure online content is integrated into ongoing marketing campaigns.
Stays current with trends and technology in social media, identifies opportunities to apply new technology and techniques to platforms to gain efficiency and effectiveness.